Wednesday, August 26, 2020

Research paper on Libya Example | Topics and Well Written Essays - 2000 words

On Libya - Research Paper Example The second occasion which denoted the Italian colonialization of Turkey was the improvement of the Fourth Shore. Mussolini needed to transform Libya into an Italian region and subsequently renamed it, Italy’s Fourth Shore. Redoing Libya started with partitioning it into four areas and putting intensely into its transportation framework, water system innovation and crude material extraction industry. It at long last finished with the formation of the Libyan Colonization Society which advanced land recovery and occupation creation for Italian pilgrims. As World War II started, and Italy vowed its loyalty to Germany, Cyrenaican and Tripolitanian pioneers declared their help to the Allies drove by Sayid Idris. After an intense war, Libya went under the Allied organization, in February 1943, which endured till 24th December 1951, when Libya turned into the main nation to accomplish self-sufficiency through the United Nations. Headed by King Idris I, United Kingdom of Libya declared its sway as a protected and inherited government. Present Leader: The current leader of Libya is Mohammed el-Megarif, who is additionally the executive of the General National Congress. Current Political Context: 10 months in the wake of toppling Muammar Gaddafi’s authoritarian guideline, Libya chose its new popularity based government in August 2012, which was to be driven by Mohammed el-Megarif. While Mohammed el-Megarif spoke to the National Front Party, in the decisions, his adversary Ali Zaidan, was an autonomous competitor. The two competitors had a rich history of contradicting the domineering Gaddafi and had been living in a state of banishment till his ongoing demise. For the individuals of Libya who had been tediously trusting that the disarray and strife will end, this has come as a cry of help. For some individuals, the political race process itself has been a freeing experience, having served under an oppressive pioneer for such a long time. The fairly chosen go vernment is upheld by people’s confidence in them and hosts a skilled bureau. Youth who framed a dominant part of the democratic populace, were content with the political decision results as they accepted that the National Forces Alliance would have the option to achieve strategy changes in the working of Libya. The political race results likewise talked a lot about the acknowledgment of strict philosophies among the overall population. The mayhem tired residents decided to avoid any up-and-comer gunning a strict purposeful publicity and the outcomes advanced a reasonable and free government. In any case, the administration tries to set up itself amidst the continuous disturbance and in the endeavor to find out harmony and soundness; it needs to gain people’s regard by giving them security both physical and material, simultaneously unite restricting powers of the volunteer army to fabricate a more grounded base. Financial aspects and Art/Culture Sub-Heading: Libya â₠¬ Holder of biggest oil saves in Africa Currency: Libyan Dinar (LYD) Major Economic Features: Libya holds Africa’s biggest oil saves and consequently, its significant items are unrefined petroleum, flammable gas and refined oil based goods. The nation spins around its vitality division since poor soil and inadmissible climatic conditions limit the yield that is picked up from farming. As per CIA’s World Factbook, â€Å"95% of fare profit, 80% of GDP, and 99% of government revenue†

Saturday, August 22, 2020

The Fate Of King Oedipus Essay Research free essay sample

The Fate Of King Oedipus Essay, Research Paper Jeremy Todd English 122 4/5/97 The Fate of King Oedipus In # 8220 ; King Oedipus # 8221 ; there comes a point in the show where Oedipus picks up something that plays an of import work all through the dramatization. He learns from a prophet that he will at long last murder his ain Father and sleep with his ain female parent. As one could think about this is a surprise to Oedipus, and he does non accept the prophet. Be that as it may, he can non order any of this from go oning on the grounds that it is his fate. He is a casualty of fortunes past his control. Oedipus has no control on the aftereffect of what occurs in his life since his life had just been arranged by the Grecian Gods. All through the entire dramatization there are makes reference to made to a considerable lot of the old Greek Gods, for delineation, Apollo, Zeus, Dionysis, and Artemis are talked about rather much of the time. In antiquated Greece the individuals accepted that on the off chance that anything happened one of the God # 8217 ; s had a ground for it. Every God was identified with one explicit thing like Poseidon being the God of the ocean. They felt that if there was a tidal moving edge or a typhoon it was on the grounds that Poseidon resented them. This is the balance for my reason that Oedipus had no power over his fate. First of entirely, when Oedipus is only a darling his male parent, King Laius of Thebes, is told in a prophet that his ain kid will slaughter him. Along these lines, with the comprehension of his wedded lady, Jocasta, the darling # 8217 ; s pess are pinioned, and it # 8217 ; s given to a slave who should go forward it to expire on Mt. Cithaeron. Be that as it may, the slave feels frustrated about the darling, and offers it to an individual shepherd from Corinth. The shepherd from Corinth introduced the angel to the childless King of Corinth, who is Polybus, and he brings him up as his ain. He gives him the name Oedipus, which implies proud pes, as a result of his distortion. This shows how the God # 8217 ; s had just expected for his life to be. He had no way to order what his folks did to him after he was conceived. At that point, 18 mature ages consequently, he leaves Corinth for Delphi, to investigate on his parenthood at the prophet of Apollo. The prophet, however, gives him a terrible expectation. Which is that he will murder his male parent and sleep with his female parent, which are the two most outlandish offense in a Grecian family. In the wake of hearing this he escapes Corinth and caputs toward Thebes accepting to of left his male parent behind in case the prophet was correct. Be that as it may, the God Apollo has marginally deceived him. Since he accepts that his existent male parent is Polybus, yet he does non yet realize that his male parent is the Lord of Thebes, which is the place he is voyaging. Along the way he meets an old grown-up male driving a wagon of slaves at a topographic point where three streets run into, and he so goes before to murder him. Mature ages go after this occurrence, during which cut he becomes King of Thebes, weds Jocasta ( his female parent ) , and male guardians four children by her. Gradually, Thebes becomes immersed by a ghastly disease, which slaughters quicken creatures, children, and harvests. Oedipus, being the bold male ruler he is, vows to rescue his city. Since diseases are brought about by contamination, and the contamination is brought about by sins the Gods are the solitary one # 8217 ; s who can reveal it # 8217 ; s cause. Oedipus sends his brother by marriage, Creon, to see the prophet at Delphi again, and the God # 8217 ; s answer is that the plague was caused because of an unpunished outlet. That being the outlet of Laius. He so puts a horrendous exclamation on the vendor whomever it is, thus searches for help from Teiresias, the regarded prophesier. She tells him that he is the slayer, and she alludes to surprisingly more dreadful offenses. Oedipus is angered at what she lets him know, and believes that Teiresias and Creon have made this up to depose him. Teiresias leaves with threats of her life while Creon beseech his simpleness. Oedipus does non trust him, and would hold had him executed if non for Jocasta. In the wake of hearing that the announcement was the result of what a prophet had revealed to them she consoles Oedipus by expressing that what the prophets state is bunk. She so tells a story of how her and Laius were told by one that their kid would murder his male parent. She so reveals to him how the male parent was executed by looters at a topographic point where three streets meet. At that point Oedipus recalls that he executed a grown-up male at a topographic point this way and admirations in the event that it was Laius. He understands that this would do him the reviled vendor who is to blame for the disease of Thebes. Jocasta begs Oedipus that a witness said it was stealers, and that it could non hold been him. Oedipus needs this witness to be found so that his alarms can be let go. During this clasp a messenger shows up to state Oedipus that his male parent, the King of Corinth, has kicked the bucket and that he is currently the Ruler of Corinth each piece great. Oedipus is disheartened by this occasion, yet tells the messenger that he can non come back to Corinth while his female parent is as yet alive. At that point the dispatch endeavors to help himself out by expressing Oedipus that she was non genuinely his female parent, nor was Polybus his male parent. He so discloses to them that Oedipus was given to him by a shepherd from Thebes. Jocasta so understands that Oedipus is truly her kid and surges off. In the interim Oedipus accepts that she is humiliated that her hubby may hold been an undesirable child, and potentially he was the kid of a slave. Finally the Theban shepherd shows up, and this is dry in light of the fact that turned out to be the grown-up male who was the witness to the killing of Laius. The shepherd is reluctant to state Oedipus anything. Not until after a danger of anguish does he state Oedipus that the angel was given to him by Jocasta to be executed, and that he gave it to the Corinthian out of empathizing. Oedipus presently cognizing reality scurries to happen Jocasta, however lamentably, it was to late. She had as of now hanged herself. Oedipus so takes the shoulder pins from her dress and gouges his eyes out with them blinding himself. From this misfortune Creon becomes Ruler, and in the wake of leting Oedipus to state goodbye to his young ladies, orders him into the house, to expect removal at the God # 8217 ; s pleasance. As Oedipus enter the house he is persistently expressing that he ought to be left to expire on Mt. Cithaeron only as the Gods expected for him to. As should be obvious, the God # 8217 ; s played with the lives and feelings of all the characters in the dramatization. While making so Oedipus could in no way order his ain fate. The God # 8217 ; s delude him, and did non let him to keep up from his destiny. Oedipus was so a casualty. A casualty of fortunes past his control, and it just goes to demo that it is unimaginable for individual to escape their ain fate. 337

Wednesday, August 12, 2020

The 4 Ls of a Successful Lead Generation Strategy

The 4 L’s of a Successful Lead Generation Strategy © Shutterstock.com | Ivelin RadkovIn this article, we discover the 4 Ls of a successful lead generation starting with 1) a brief introduction to Lead Generation, and discussing then 2) the 4 Ls of Lead Generation including Lead Capture, Lead Magnet, Landing Page Conversion, and Lead Scoring.LEAD GENERATION: A BRIEF INTRODUCTIONIn today’s world where there is cut throat competition between businesses of the same league or industry, it is very challenging yet important to capture consumer interest and keep them engaged. Marketers these days have to come constantly up with new and fresh ideas to captivate the attention of customers, and one way to do so is by the generation of Leads. Lead Generation is a term that is used to refer to the generation of interest or inquiry among consumers into the services or products offered by a business. Lead Generation can be considered equivalent to advertising. The more a business can create quality leads, the better are the chances to improve sa les.Some of the common tactics or methods of Lead Generation include print ads, digital advertisements, social media marketing, email marketing, telemarketing, event marketing and through website content and SEO. The important thing here is to convert visitors on digital channels into buyers by keeping them hooked and interested in the products and services of the business. The method of email marketing has emerged as one of the most effective and preferred Lead Generation tactic, leaving behind important players of yesterday such as print advertising, etc.Further we will be looking mainly at the 4 L’s of a successful lead generation strategy, and they are Lead Capture, Lead Magnets, Landing Page Conversion and Lead Scoring.THE 4 L’STo make sure that your business or company is moving towards success and huge profits is to follow a smart and effective Lead Generation strategy. The best way to do so is by following a 4 layered approach. This 4 layered strategy consists of 4 L’s which are Lead Capture, Lead Magnets, Landing page conversion, as well as Lead Scoring. In simple terms, these 4 L’s can be translated as: get a customer, keep him engaged and captivated, convert him to become a buyer and score highest level of success.It may seem simple at first, but this 4 layered approach towards a successful Lead Generation strategy is complex and may need a lot of your attention as a business owner or marketer. Each layer has further sub-layers and to understand them better, you can go through the following given information.1.     LEAD CAPTUREWhat Is Lead Capturing?What’s the use of a thousand impressions on your working website if none of them shows real interest in your products or services? The best possible information that a marketer can capture from visitors is their working email address. But keys like ‘Sign-up’ aren’t used or trusted by most since they are usually considered as a means of spamming inboxes. Thus businesses must find new ways to find information about the consumers. Lead Capturing is a process through which you can point potential customers in the right direction so that they can get more information on whatever they are looking for.In order to do so, one can follow the given two thumb rules:Give before you askAll marketing processes must be valuable on their ownselves.To get the process of Lead Capturing start, you must make your landing page attractive and informative enough. An effective Lead Capture system is one which gets the customers inclined, curious and ready for more.[cp_modal id=cp_id_75506] [/cp_modal]How to create an effective Lead Capturing system?The following steps will explain how to create an effective Lead Capturing System:Include an irresistible offer Creating an effective Lead Capture system is not as tough as some believe it to be. One of the first ways to do so is by including an irresistible offer on the landing page. The offer must speak to all demographics and must get the audiences curious and interested in just the first glance. The offer could be a FREE product, a FREE Service or any other deal that consumers just cannot say no to.Creative content and a media Another way to create an overall convincing and effective Lead Capturing system is to include creatively written and strong content with some visually attractive media like photos or videos. Be straight to the point, witty yet easy to understand so that audiences belonging to all age groups and backgrounds can get your point.Collect people’s contact information By asking basic information of t he visitors, you can create a strong Landing Page. But remember, the more you ask, the lower will be the conversion rate. So keep it simple, short and concise. Asking only the person’s name and email ID would suffice. This can be considered as a seed to a long term relationship because as the users trust you with their email, they might just trust you with your products.Follow up the next step to create a Lead Capturing system is to have an auto email system delivery or follow-up. The automated response from your side will reach the consumers after they enter their email address and should provide them with more information about your products and services. The email must provide consumers the option to contact directly your support staff through phone, email or live chat. This method will improve your chance of making a long term contact with customers and converting them into buyers.Have a responsive design one thing that immediately puts off visitors is a non-responsive or sl ow website design. You need to make sure that the website that you create is fast, responsive and attractive. A responsive design is likely to lead to more conversions and thereby better overall performance. Waiting for the next page to load often leads to a lost potential customer.2.     LEAD MAGNETWhat is Lead Magnet?Now that you have captured Leads, you want to make sure that they keep coming back. For this, you need to highlight the convincing reasons due to which your audiences will retain their interest and always opt for your products and services. Lead Magnets are those irresistible offers or deals you give to your prospects in return for their contact information. The main goal of a Lead Magnet is to maximize the number of the aimed leads that you will be getting an offer. If you do not follow the strategy of Lead Magnets, then your marketing strategy will fizz off fairly soon.Before reading further, you must first know the single most important characteristic of a Lead Mag net. This characteristic or element is Specificity. You must understand that Lead Magnets do not have to be complicated or lengthy in any way. You would rather need a simple and specific solution for a specific kind of a problem.Effective Examples of Lead MagnetsThe following is a list of the most effective types of Lead Magnets:Video Training A Video can be a superb way to deliver on Lead Magnet. The video training that you offer must be attractive enough for the audiences and should speak to a large range of demographics.Free Trial/Software download another effective example of a Lead Magnet is a software download. Many software companies offer Free Trial of one of their popular softwares as a Lead Magnet, and this is a superb way to keep audiences hooked. Make sure that process to download or install the free trial is simple, less time-consuming and interactive for the consumers to retain their interest level.Discounts If you are a retail business or sell products online, and then it is a great idea to offer attractive discount opportunities for your new and potential customers. Offer either a membership to a discount club or give real discount coupons for purchases. Send Promo Codes to attractive offers in the inbox as this works as a brilliant Lead Magnet.Free Shipping Like Discounts, even the idea of Free Shipping works as a good Lead Magnet. Many customers are wary of buying products online as they fear bearing the overhead or shipping costs. But when free shipping is offered, they might just change their mind.Survey/Quiz Many businesses offer free surveys and quizzes to new visitors on their sites as this can be a very engaging way to convert them. A Nice General Knowledge or similar quiz can be a good challenge for anyone and may just convince someone to reveal their email address. Go for interactive quizzes with a visual appeal for a better result.Guide/Report Several Businesses have been using Guides or Reports as effective Lead Magnets for ye ars now and these work fantastically well. Make sure that the guide or report that you offer is attractive enough for the audiences. Find titles like ‘Best Business Secrets’ or ‘The Mantra to be Rich’, etc. as these have a definite connection with almost anyone.3.     LANDING PAGE CONVERSIONA Brief into Landing Page ConversionEvery website owner or business owner must create an amazingly attractive and captivating Landing Page. A Landing Page is different from the Home Page of the company and is a single page marketing method upon which people land when they click on an online ad or a link to your business on a search engine. There are dozens of components that you will need to keep in mind before creating a competition crushing landing page. The Landing Page must be able to convert leads into buyers and should offer what customers are looking for.A good landing page must serve the dual purpose of warming up the customers and capturing leads, as explained above. Basically, t here are two broad types of Landing Pages: click through landing pages and lead generation landing pages.Essentials of a Highly Successful Landing PageThe following are some of the essentials of a superb and converting Landing Page:A Killer Headline It all really begins at the headline, doesn’t it? Well, the headline must generate attention, curiosity as well as an understanding of what you have to offer to audiences. It must not be any longer than a mere 20 words and even better if it is under 10. It should be clever but not too smart or should not waver away from its main function to be informative to readers.A convincing sub-headline The headline must be able to make the audiences look, but the sub-headline should be able to make them stay. After you deliver a punch with the headline, you must maintain the persuasiveness with this second head. It should offer a little bit more information than the headline and should be more in-depth.Visuals/Pictures A successful landing pa ge is one which contains either one strong image or a series of attractive pictures. It is a fact that the human brain processes images about 60000 times faster than written text. Make sure the picture is relevant to the products and services you offer and are of high quality. They must be fun and attention grabbing.Explanation Images alone won’t help. You must give a strong explanation of what your products and services are about. Be straight forward and use simple language to describe what you do, how you do and how you can serve the audiences.Benefits You have explained what your products are and how your services work, but it is also important to set them apart from the similar products and services of other providers. For this, you will need to explain the various benefits of your items. Give the value proposition so that one is convinced to buy yours rather than that of others.Trustworthy testimonials When real people back any product or service, then a certain trust fact or comes into play, convincing us of the service or product provider. This is why; your landing page must have a few real trustworthy testimonials from existing customers or clients. The testimonials can be clubbed with the pictures of real people to further establish the trust factor.4.     LEAD SCORINGAn Introduction to Lead ScoringLead Scoring can be understood as the last nail in the coffin as far as marketing with Lead Generation is concerned. This method involves usage of marketing automation tools and benchmarking to go through and rank the information on the Lead Generation. It helps prioritize the leads as per the level of engagement with the content of inbound marketing. The key is to know which customers are interested in buying from you, and this may involve things such as tenure, behavior, engagement levels and some other such interactive hints. For example, if a customer:Watches a product overview video, then add 7 points;Downloads an eBook, then add 5 points;Unsubscri be from a list, then deduct 7 points;Fills out a form, then add 7 points;And so on…Lead scoring is a very crucial part of Lead Management and according to it, when a customer’s web activity and behavior is tracked, the level of interest can be determined.The List of Lead Scoring RulesDetermine the sales readiness of leads This is a method that is shared by both sales and marketing teams and makes it possible to target and contact leads who are soon about to make sales. It also enables businesses to nurture those leads who are not yet totally ready and abandon those who are totally not interested.Create a checklist You must create an ideal buyer profile that needs the efforts of both sales and marketing teams. From here, you must use both the implicit and explicit scoring methods to get a clear picture of all the lead’s value. Explicit scoring if, on the basis of the information that the potential customer gives you whereas, on the other hand, implicit scoring is on the basis of the information that a business infers. This checklist can be used to figure out the demographics that are relevant to the company and also the important behavior based on the scores.Follow the given steps to set up your Lead Scoring system:First, you must establish a consistent Lead scoring method to rank the leads.Next, you will need to create optimal buyer personas and profiles.The next step to building your lead scoring system is to find out the scorecard or checklist for sales-ready leads.Now you will need to create some lead scoring rules for each of the several dimensions like behavioral and demographics.You will also need to consider the multiple scoring scenarios to fathom the interest and curiosity level in the various campaigns or products.You must also determine and fix an expiration date for the scores.You must now talk to the sales team in order to define the follow-up process that too is very integral to the lead scoring process.In spite of its importance, it is s urprising to know that almost 80% of the marketers have not yet come up with a Lead Scoring system. This process provides businesses and companies with a real-time feedback on the responsiveness of the leads and how important they are to the marketing process. It also points out towards those people who might be willing to purchase from your company but have not been brought into contact with you.

Saturday, May 23, 2020

European Colonialism, Imperialism, and Cultural...

European Imperialism and Cultural Superiority Many factors contributed to the colonization of Africa by European powers between 1895 and 1905. Among these factors were the effects of European history, the growing capitalist economy, and the growing competition between European powers. Most important was the belief that European culture was superior to African culture. During the height of imperialism, the vast majority of the African continent was controlled by Europe (à ¬Extentà ® 19). It is important to understand what gave the momentum for European dominance at the time. Imperialism is present in European history, beginning with the Roman Empire (Lenin). Lugard believes that Europeans inherited à ¬instincts of†¦show more content†¦Europeans found opportunity to create monopolies in the newly conquered lands (Lenin). It was also necessary to find new sources of raw materials, in order to keep production going (Hobson). This was largely a result of the Industrial Revolution (Hobson). Increased demand for raw materials led to increased demand for imperialism (Lenin). Cecil Rhodes, a British advocate for imperialism, believed it would solve Englandà ­s domestic economic problems (Lenin). People who were likely to gain wealth from colonization further pushed the movement (Schumpeter). The element of competition between European powers played a role in imperialism in Africa. When England was the only dominant economic power, imperialism was unnecessary (Hobson). When other nations began to gain power and become significant competition for each other, the argument developed that it was important to stop rivals from gaining the upper hand (Paton). Paton writes about the importance of keeping colonial gains for Britain (Paton). Countries felt that they had no choice in seeking colonies because they would not be able to compete economically if they didnà ­t (Schumpeter). Religion was a strong influence in pushing Europeans towards imperialism. They believed that it was important to teach Christian beliefs to the Africans (Lugard). Missionaries went to Africa, attempting to civilizeShow MoreRelatedThe Enlightenment : The Impact Of The Enlightenment In America744 Words   |  3 PagesOne of the biggest influences of the European settlers was their ideology that they brought with them to new lands. The Enlightenment is defined purely in intellectual terms as the spreading of faith in reason and universal rights and laws, but the era encompassed broader developments such as the increased literacy and critical thinking, and less religious persecution. â€Å"The more they learned, the more European intellectuals became convinced not only that their culture was superior. . . they hadRead MoreImperialism as a Source of Many Conflicts throughout History658 Words   |  3 PagesImperialism a source of most if not all conflicts throughout history. No matter the century or time period, the start of all wars, battles, and conflicts all draw their roots back to imperialism. Imperialism have had great impacts on nations and brought many changes to societies and their cultures. It has impacted on people lives and how they live. It has affected our societies to this day and shaped or helped create foundations for our countries and cultures that we have today. Imperialism beganRead MoreBrionna Johnson. Mr. T.Kemiksizgil, Period 4. Mrs. K. Prinzo,1310 Words   |  6 PagesKemiksizgil, Period 4 Mrs. K. Prinzo, Period 6 03 March 2017 European Imperialism Good for Colonized Countries? Imagine you re in the 1700s and live in South Africa or another colonized country. You’ve gotten used to the new lifestyle, but then the Europeans come in and force imperialism onto you and your country. Being obliged to do something is what happened in South Africa. South Africa got colonized by Britain in 1795. Imperialism spread in the 1900s to Africa. So Africa was forced intoRead MoreThe Scramble for Africa Essay1032 Words   |  5 Pagesprocess of colonialism in world history. The European colonial powers managed to conquer and control almost the entire continent of Africa in a short, twenty-five year period from about 1875 to 1900. Some of the European states involved were already well-established global powers; the others were up and coming nations that desired to emulate and compete with the dominant imperial states. Various factors allowed for and contributed to the conquering of the whole of Africa by European states. TheRead Morecolonialism1163 W ords   |  5 PagesHow should we evaluate colonialism? The colonial era lasted for 50-80 years in most African countries and left a lasting legacy. But many years pass before the definitive balance of its legacy can be properly struck. 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As the two largest imperialist superpowers of the time, FranceRead MoreConcept of Imperialism1392 Words   |  6 Pagesï » ¿Imperialism was always seen as positive for Westerners, but as destructive by the peoples of Africa and Asia. To what extent does this statement appear to be true? Rudyard Kiplings The White mans burden seems to be an ironic condemnation of imperialism. Whilst most Westerners of the viewed imperialism as a necessary fact and as a boon to the savages, Kipling was a pre-contemporary in more ways than one and saw the Whites as simply one more other race populating the world. The White manRead MoreImperialism And Its Effects On America860 Words   |  4 Pages Imperialism is the acquisition of new territories by a state and the incorporation of these territories into a political system as subordinate colonies (Tignor G-12). Under imperialism, stronger nations attempt to create empires by governing fragile nations; economically, politically, culturally, or military. The reason why this imperialism grew in Africa and Asia was because of economic factors, nationalist factors, military factors, and humanist factors. Not everyone agreed with imperialism, theRead More The Lie of Imperialism Exposed in Literature Essay3048 Words   |  13 Pagesconcerni ng colonialism, then a comparative study of colonial and postcolonial works is essential for attaining a full understanding of the far-reaching effects of European imperialism (Groden and Kreiswirth 582). Reading colonial literature in dialogue with postcolonial literature engenders a more complete interpretation of the effects of imperialism by creating a point of reference from which to begin the revelation and the healing of cultural wounds resultant from European colonialism. PostcolonialRead MoreColonialism2524 Words   |  11 PagesDefine Colonialism (Western) Colonialism: A political-economic phenomenon whereby various European nations explored, conquered, settled, and exploited large areas of the world. The purposes of colonialism included economic exploitation of the colonys natural resources, creation of new markets for the colonizer, and extension of the colonizers way of life beyond its national borders. In the years 1500 – 1900 Europe colonized all of North and South America and Australia, most of Africa

Tuesday, May 12, 2020

Ethical Considerations And Social Responsibilities Of...

Evaluate the recent trends on the ethical considerations and social responsibilities of multi-national companies. Corporate Social Responsibility (CSR) is a concept whereby organizations consider the wellbeing of the public by taking responsibility for the effect of their actions on all stakeholders; customers, employees, shareholders, communities and the environment in every aspect of their operations. This responsibility is seen to extend beyond the statutory obligation to comply with legislation and sees organizations willingly undertaking additional steps to improve the quality of life for employees and their families as well as for the local community and society at large. The role of CSR has become dramatically increased over a†¦show more content†¦Companies across the world have seen the need to move into the Fairtrade market. Since the launch of Fairtrade there has been a dramatic increase in sales of their products. Since 1998 the estimated sales of Fairtrade products in the UK alone has risen from  £16.7 million to  £493 million.[2] Muti-national companies have seen the rapid growth and more and more companies are signing up to sell registered Fairtrade products to show the ethical consideration to the producers in developing nations. Costa Coffee who operate mainly in the UK with over 600 stores but also through Europe and Asia, have set up the Costa Foundation with the goal to give something back to the communities within the countries from which we source our coffee beans.[3] Each year the Foundation implement programmes to improve the social and economic welfare of the countries that source their products. It is not just the Multi-national companies in the food and drink market who have adopted into the trend of becoming more socially responsible. HSBC one of the worlds largest banks adopted a ‘go carbon neutral’ campaign in 2005[4]. Its aim was to plant trees, reduce energy use, buy green electricity and trade carbon credits to cut carbon dioxode flows. ThisShow MoreRelatedEvaluate the Recent Trends on the Ethical Considerations and Social Responsibilities of Multi-National Companies.1509 Words   |  7 PagesEvaluate the recent trends on the ethical considerations and social responsibilities of multi-national companies. Corporate Social Responsibility (CSR) is a concept whereby organizations consider the wellbeing of the public by taking responsibility for the effect of their actions on all stakeholders; customers, employees, shareholders, communities and the environment in every aspect of their operations. This responsibility is seen to extend beyond the statutory obligation to comply with legislationRead MoreEssay on Uop Ethics/316 Week 5 Cross Cultural Perspectives1340 Words   |  6 Pagesto similar ethical scenarios. Beekum, Stedam, and Yamamura (2003) suggest these differing conclusions will lead to conflict where one side perceives the outcome is ethical whereas the other does not. Another possible outcome is that one side may not even see a decision even being morally significant. Global organizations have the additional challenge when operating within a multi-national environment of recognizing cultural differences while maintaining a core moral and ethical foundation. Read MoreThe I mpact Of Oil Exploration On Nigeria1027 Words   |  5 Pagesexploration with its attendant environmental degradation for years. Unfortunately, the influx of oil companies and the heightening of their operations in Niger Delta are not matched with an agenda for the development of Nigeria in general and Niger Delta in particular. The oil companies claim to have executed several projects in the host communities as part of their Corporate Social Responsibility. The claims include: construction of hospitals, roads and schools, provision of portable water, electricityRead MoreCross Cultural Perspectives1102 Words   |  5 PagesPerspectives Wal-Mart is one of the largest corporations and private employers in the United States, and one of the most admired companies in America as reported by Fortune Magazine (â€Å"Fortune 500†, 2012). Netting billions of dollars in profits each year, there are not many other retailers who can compete with them. They give millions back in donations to non-profit companies around the country each year, yet put mom-and-pop establishments out of business each time they build a new store. They have beenRead MoreThe Ethical Marketing Strategy Of Pharmaceutical Advertising1451 Words   |  6 PagesWhat are some of the ethical issues associated with this marketing strategy? Pharmaceutical advertisements has been the subject of deliberation for more than a century. 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This isRead MoreBp Pipeline Case Regarding Ethical Behavior And Decision Makin1709 Words   |  7 PagesBP Pipeline Case regarding Ethical Behaviors and Decision-Makin British Petroleum (BP) has been operating in the United States for decades. They have required most of their refineries through acquisitions in the med the 1900’s, which helped them to become one of the leading oil producers in the world. The acquisition of the Prudhoe Bay, Alaska refineries produces more than five percent of America’s oil. Therefore, it guaranteed BP’s economic goals by continuing producing oil in the United StatesRead MoreSocial Compliance And Environmental Concerns1691 Words   |  7 PagesSOCIAL COMPLIANCE AND ENVIRONMENTAL CONCERNS Social compliance refers to how a business or an organisation treat its employees, the workforce and the environment on social responsibility. It refers to a code of conduct that directs how employees should be treated in regard to wages, work hours and work conditions. To ensure that the company meets with the standards of various environmental laws, it may be necessary to conduct a compliance audit. The various codes of conduct now available are:Read MoreCorporate Social Responsibility ( Csr )3578 Words   |  15 PagesWe examine firms’ use of corporate social responsibility (CSR) as one of their business strategies after a rise in public responses, has led to heightened corporate action. We find that firms are taking more corporate action due to more public scrutiny and fear of financial loss. We find there is an abundance of definitions of CSR but whilst they are all coherent, not one of these definitions is applicable to every industry. With further research, it is highlighted that it would be difficult to increaseRead MoreCarrolls pyramid of Corporate social responsibility: A review and modification1943 Words   |  8 PagesIntroductionFor the past 27 years, Carrolls corporate social responsibility pyramid (CSR) has been widely used by top management and journals to better define and explore CSR. The different components in the pyramid help managers see the differen t types of obligations that society expects of businesses. It is easily understandable and simple. However, the new challenges faced by corporations in the 21st century have warranted a re-examination of Carrolls pyramid. Carrolls CSR PyramidCarrolls

Wednesday, May 6, 2020

Franchising Free Essays

Franchising is defined as a business model wherein the owner of the business (franchisor) gives the independent operator (franchisee) the right to distribute his product, apply his business techniques and use his brand and/or trademark in the conduct of the business. With such a business model, the business owner can maximize their business’ profit potential in a shorter time compared to other more traditional business models. In franchise business, it is not only the products or service that the franchisee can avail; it is more of the system-the business plan of the chosen franchise. We will write a custom essay sample on Franchising or any similar topic only for you Order Now It is fact that before franchise companies offer their business packages, they already conducted strenuous researches and studies to test the capability of the franchise to withstand the various factors that might affect the operation of the business. Simply put, franchise business offers a time-tested business plan. When entrepreneurs think of franchising, food is often the first thing that comes to mind. Most of the world’s biggest restaurant concepts are all franchised businesses. This chapter focuses on study and literature readings of franchising business specially food franchising. Different report related to this research will help researcher educate themselves to the different aspect of purchasing a food franchise. Since 1950s, food establishments have quickly become the most popular sector in franchising. In U. S. as the nation’s economic environment hold steady, franchising continues to exhibit its positive influence. According to William Rosenberg International Center of Franchising at the University of New Hampshire Whittemore School of Business and Economics, â€Å"Franchised Businesses create more value and perform better financially than their non-franchised competitors†. The study found that over the 10 year period, U. S. public restaurant franchisor have created more value than their non-franchising competitors. â€Å"Franchising firms minimize agency problems, and have access to cheaper capital, motivated managerial expertise, and better local market knowledge,† according to the report. Franchising has grown so fast since the 1950s that it is now pervasive in different economy around the world. In study commissioned by the International Franchise Association, PriceWaterhouseCoopers estimated that in 2001 there were more than 767,000 business establishment in the United States engaged in franchising, providing directly or indirectly more than 18 million jobs, over $506 billion in payroll, and over $1. 5 trillion of output. Franchising now dominates certain sectors of the U. S. economy, over 56 percent of quick-sevice restaurants are franchises. Franchising is also one of the fastest-growing U. S. xports, and it is now estimated that franchising will grow 12 to 14 percent per year in the future. The restaurant industry has earned a reputation for high risk and high rewards. Some industry analysts claim a dubious 90 percent failure in the first year. Franchise restaurants based on proven systems have a high success rate—about 62 percent over four years—than independent operators. In U. S. the average full-service restaurant in 2006 grossed $867,000. The restaurant industry is the U. S. largest employer after the government. The profitability of a food franchise always depends in their ability to provide satisfaction in their customers. Research indicates that consumers have strong preference about choosing where to eat—with 62 percent saying they look for â€Å"environmentally friendly† establishments, 70 percent want offerings not easily duplicated in their home kitchen; and 83 percent express approval of healthier eating options at quick service eateries. The Success of food franchise can be put down to strong customer focus; franchisees are selected and entrusted with a loved brand and the quality of product and service is never compromised. It is necessary that the franchisor offers its franchisees a comprehensive franchise system, with maximum support and training. Entrepreneurial Failure: The Case of Franchises†, by Steve Michael, a professor of business administration at the University of Illinois at Urbana-Campaign, concluded that â€Å"Franchisees are less likely to fail if they have been trained effectively by the franchisor†. Franchises with the best, most robust training programs have the most successful franchisees. The length of the training program was significantly tied to the chance of failure. Those franchises with the shortest franchisee training programs were more likely to fail. Those with longer programs were more likely to succeed. Michael Newman, president and founder of ABC, based in Citrus Heights, California, agrees and says training of franchisees was paramount from the word â€Å"go†. â€Å"We realized very early on that everything is about training† says Newman. â€Å"Franchisees need good training in order to be successful out in the field. There are as many varieties of food franchises as there are types of foods. Investments can range from the very high end of hundreds of thousands of pesos for full-service restaurants, to a moderate capital outlay for vending machine. There are franchises that specialize in sandwiches, barbeque, burgers, pizza, ethnic foods, candy, ice cream, smoothies and many other types of foods. Food franchising is most often associated with restaurants and it is the best franchise because food and eating remain constant. In Maslow’s Hierarchy of needs, survival needs is the first factor that man should satisfy. In here, nourishment of one’s body is essential, not just because man wants to eat but rather man needs to eat in order to survive. Aside from being a need for human survival, food is the best franchise to engage in because people spend much for food. Plus, human choices of what kind of food or menu to offer are almost endless. Another good thing about food franchise is that, there are a lot of affordable franchise packages that will fit your capital. Entrepreneurs can select from food carts, which is a good start-up, or by kiosks and cafes. This type of food franchise do not require investors to dole out millions or hundreds of thousands pesos. Franchising has recently been named as one of the most outstanding and most successful business models in the country today. It has become so popular that we now have more than a thousand franchise Philippines brands (from just about 50 franchising brands during the 1980s). No wonder, the Philippines is now being dubbed as the â€Å"Franchising Hub of Asia†. Food franchise here in the Philippines is a good earning potential since the products are usually affordable and the taste suits the Filipino taste buds. The very simple explanation for this is that Filipinos love to eat good food. Investors can put their franchise near the schools and universities, transport terminals and even within shopping malls. They can place their franchise anywhere, provided there is traffic or consumers who willing to pay for good tasting meals. There is no doubt, that food business or franchise is a stable industry despite the greet hit of economic recession. Entrepreneurs likely to think that competition in food franchise is stiff. Yes, of course. But their edge depends on the quality and taste of the food. They have to make sure that they deal with the best franchise company who offer good food at good price. Food products should be clean, properly processed, and served in an appetizing way. Naturally, man will spend good money for a great meal. So, it is a confirmation that food franchise can stay sturdy and growing even if other business entities face bankruptcy. Everyone can afford to skip buying latest gadget, but it is a sure bet that, they cannot afford to skip food. As long as there are people around, then food industry stays. Today, even if the economy is down, is still the best time to buy a food franchise. Food business in the Philippines is one of the best investments but it does not promise a 100 percent success. Successful business often start with an idea an entrepreneur hatches, slowly builds up and takes to market. Planning and controlling often occupy the top of every aspiring businessman’s to-do-list before they even starts leasing space and producing products. As it turns out, there are always exceptions to the rule, even in business. Take for instance Edgar Injap Sia. For him, taking advantage of a great opportunity outweighs all the planning known to man, which why he took up a vacant mall in his hometown of Iloilo City without a plan on what to do with. After a few weeks of conceptualizing, Sia decided to put up a restaurant offering an Illonggo staple called inasal in a ciy that was already teeming with versions of the same product. But due to his relentless work ethic, Sia’s Mang Inasal Restaurant became a critical and dominant success in the Visayas region in no time. After establishing a good foothold in that region, he then set his sights on conquering the holy grail of every Filipino businessman: taking his concept to Luzon, specifically the make-or-break capital city, Metro Manila. I was not very familiar with Manila, because I was born and raised in Visayas. I only visited once a year, and it was usually for very short stays. So I knew I was in for a quite a challenge taking Mang Inasal to Luzon,† he said. Out of nowhere, Mang Inasal branches in Metro Manila had sprouted like mushrooms. Mang Inasal’s Founder Edgar Injap Sia shares the secret on making up in the big league. First, be brave and be hold. Second, innovate and start something new. Third, be ready for backbreaking work. Fourth, refuse to give up. Fifth, go slow and steady. Sixth, join reputable organizations. Seventh, stand out. Eight, continue to look for opportunities. â€Å"Nothing is impossible with right attitude. Do not be intimidated by problems look at them as an opportunities for growth. That’s the entrepreneurial spirit of Mang Inasal’ Chairman and CEO, Edgar J. Sia II. In food franchise business commitment with the right attitude is one of the most important recipe. It is impossible to survive and succeed being a franchisee if you are not committed in your business. Source http://www.bison.com/press_ABCSeniors_06092008 How to cite Franchising, Essay examples

Sunday, May 3, 2020

Human Resource Management And Wages †MyAssignmenthelp.com

Question: Discuss about the Human Resource Management And Wages. Answer: Introduction In this assignment, the human resource operating decisions will be associated with wages, hiring, training as well as benefits. Regarding this, it can be stated that the wages are regarded as the remuneration that will be paid to the staffs in relation to the work that has been performed for an employer or services that have been provided to the organization. These are paid in a direct way to the staffs either in the form of cash or through a cheque or by directly depositing in the bank account of the employee. Hiring is considered to be a significant functional aspect in relation to human resource management. It is the first step for appointing an individual in an organization. Hiring is referring to the overall method to do the attraction, selection and appointment of suitable candidates regarding the respective jobs, within the company. Overall strategy As an HR Manager, I would like to do the selection of a suitable applicant for the job with the budget that has been provided. There is the requirement for hiring a Level 3 supervisor in the Hiring decision input screen. While going forward with this hiring process, I would like to keep in mind certain important aspects such as the growth of the industry average labour cost per unit by 4.2% in the previous quarter, rise in industry wages by 0.5% and the expenditures related to training are on the rise within the industry (Purce 2014). For the selection of the new employee as well as ensuring quality training to the new recruit, I would like to take certain concrete steps within the given budget to make the recruitment process effective. To do the selection of the new candidate, I would like to take into consideration the attributes such as criteria characteristics, qualifications, skills as well as experience (Jackson 2014). In regard to the aspect of criteria characteristics, I would be required having the ability for doing the evaluation of the criteria for selection in an objective manner as well as matching the job requirements. Since the position is already existing, I will be checking the previous employees qualifications and do the addition of criteria that will be addressing the challenges faced by the company. Regarding qualifications, I would like to do the representation of a set of criteria that are considered essential in respect of the employees success and can get verified easily (Budhwar 2013). In respect of skills, I would like to keep in mind that various posts are having the requirement of particular skills that will be taking time for getting acquired. And finally, a very important aspect that I would like to keep in mind while conducting the recruitment process is considered as experience (Renwick 2013). For instance, the experience of a candidate will be showing in what ways he/she did the application of his/her education as well as skills and will assist me in undertaking a more general criteria for selection. Human Resource Operating Decisions The human resource operating decisions will be associated with wages, hiring, training as well as benefits. In this context, it can be stated that the wages are considered being the remuneration that will be paid to the staffs in respect of the work that has been performed for an employer or services that have been provided. These are paid directly to the staffs in the form of cash or with the help of a cheque or by directly depositing in the bank account of the staff (Sparrow 2016). Hiring is considered being a major functional aspect regarding human resource management. It is the primary step for appointing someone. Hiring is referring to the overall process to do the attraction, selection as well as appointment of appropriate candidates in respect of the jobs, within a company. Training is considered being a human resource management function that is concerned with the activities of the company that is focused at improving an individuals performance of job within an organizational setting (Reiche 2016). In regard to the aspect of benefits regarding the organization, it can be stated that human resource management will be taking care of the Performance Management System, it assists in building the organizational culture as well as organizational values and it also assists in the management of conflict, which is considered being a significant responsibility of human resource (Brewster 2017). Human resource is having the responsibility to keep individuals feeling motivated regarding their work. Primarily, there occurs the task to define the role of a person. As a result, an efficient mechanism of feedback assists the staffs in improving their abilities. An efficient performance management system will be assisting in recognizing as well as rewarding the performance of individuals (Storey 2014). Moreover, the performance of a person will be depending upon the atmosphere of work or cultural aspect that is prevailing within an organization. The creation of a good beneficial environment for work is anticipated from the department of human resource (Armstrong 2014). The human resource department can play the role of a mediator for sorting the conflicting issues that might arise between the staffs as well as employer in an efficient way. Financial Administrative Expenses Staff 32,000 Supplies 45,000 Equipment 10,000 (Total) $87,000 Recruiter Expenses Salaries 2, 40,000 Benefits 96,000 Expenses 1, 50,000 (Total) $486,000 Candidate Expenses Travel 320,000 Lodging 295,000 Fees 50,000 Relocation 1, 50,000 (Total) $815,000 Total Recruitment Expenses 87,000 + 486,000 + 815,000 = $1,388, 000 Total Cost per Hire $1,388, 000/500 new hires = $2,776 Behavioural Elements The behavioural elements will be including the social responsibilities, issues regarding business ethics, environmental forces, as well as various topics related with human resources. Certain issues regarding business ethics are considered to be social networking, surveillance and privacy, transparency, child labour as well as protection of the environment. Through the use of the social networking sites, various concerns might be arising from the staffs having the accessibility to websites like Facebook as well as Twitter. These might be including the potential confidentiality breaching, conflict of interest, misusing the time and resources of the company, disclosing private information as well as even damaging the reputation of the organization (Alfes 2013). With the dynamic growth regarding surveillance technological aspect, businesses will be faced with the challenging aspect of balancing the individual privacy of the staffs through the protection of the organizational health. For making the organizations very much transparent, leaders do the emphasizing of the practice in different facets of their operational aspect that will include the conduct of the staffs, internal cultural aspect as well as corporate goals. Organizations are required balancing their desirability for earning profits through the adoption of sustainable operational processes. This will be including the concerns related with pollution, hazardous wastes, chemical as well as nuclear spills as well as mishaps, global warming contribution as well as deforestation (Riles 2014). Therefore, from the above discussion I would like to opine that for hiring a Level 3 supervisor regarding the Hiring decision input screen, as an HR manager I will do the selection of a Female candidate having 30 years of age. The candidate is having a 4-year business degree. As per work experience, the candidate is having the experience of working as a retail store head of department while attending college. Although, she had completed her degree she was able to complete it only after 8 years. The reason being she had to pay for all her expenses in college and had to do full-time work. Although, she did not have any experience in the technical field, she was described as a fast and highly motivated learner by her professors. Conclusion To conclude, I would like to state that there was the requirement for making decisions based on four major categories that includes, overall strategy, human resource operating decisions, financial as well as behavioural elements. An effective procedure of feedback supports the staffs in improving their abilities. An effective performance management system will be assisting in identifying as well as rewarding the performance of individuals. Moreover, the performance of a person will be depending upon the atmosphere of work or cultural aspect that is prevailing within an organization. The building of a good beneficial environment for work is anticipated from the department of human resources. References Alfes, K., Shantz, A.D., Truss, C. and Soane, E.C., 2013. The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model.The international journal of human resource management,24(2), pp.330-351. Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Beardwell, J. and Thompson, A., 2014.Human resource management: a contemporary approach. Pearson Education. Brewster, C. and Hegewisch, A. eds., 2017.Policy and Practice in European Human Resource Management: The Price Waterhouse Cranfield Survey. Taylor Francis. Budhwar, P.S. and Debrah, Y.A. eds., 2013.Human resource management in developing countries. Routledge. Jackson, S.E., Schuler, R.S. and Jiang, K., 2014. An aspirational framework for strategic human resource management.Academy of Management Annals,8(1), pp.1-56. Purce, J., 2014. The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Reiche, B.S., Mendenhall, M.E. and Stahl, G.K. eds., 2016.Readings and cases in international human resource management. Taylor Francis. Renwick, D.W., Redman, T. and Maguire, S., 2013. Green human resource management: A review and research agenda.International Journal of Management Reviews,15(1), pp.1-14. Riley, M., 2014.Human resource management in the hospitality and tourism industry. Routledge. Sparrow, P., Brewster, C. and Chung, C., 2016.Globalizing human resource management. Routledge. Storey, J., 2014.New Perspectives on Human Resource Management (Routledge Revivals). Routledge.

Wednesday, March 25, 2020

Stella McCartney free essay sample

Stella McCartney is a long-life vegetarian and an animal rights activist, which is evident in her designs as she does not use any leather or fur in her designs. Stella’s style is elegant and feminine, but her style also involves power dressing, with womens suits, stiff jackets and feminine lingerie. Her designs focus heavily on emphasising strong prints such as leopard and floral. There is a feminine, schoolgirl touch to her designs, as she includes loveheart prints and lips. Many of her designs, such as in the Spring 2014 collection, have very stiff structures, and the general silhouette for most designs, is pointed stiff shoulders, with a straight dress or pants, like one long rectangle. Some designs have an hourglass silhouette, as the skirt is fuller and the waist is thin, with stiff shoulders. In this collection, she uses deep mustards and dark browns, pale creams, and reds for the floral designs, subtle pinks and yellows, bright oranges, and blacks with dark greens and blues. We will write a custom essay sample on Stella McCartney or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Stella has used fake leathers, knitted wool, cotton/polyester, and satins in this collection. There is a range of textures used in this collection. The fake leathers would have a rubbery texture and the print used on them would create a bumpy surface, while the floral cotton/polyester designs would be a soft and smooth texture. The garments with prints would be smooth with a rough surface where the print is, while her designs with applique and beads would be rough and bumpy. Her designs are ‘ready to wear’ garments for women, childrens clothing, and lingerie. Her lingerie is very feminine and petite. The underwear and bras are centred around intricate floral lace that is very sheer and delicate. Stella uses mainly satin and lace in designing her lingerie range, and some designs, such as the bedwear, are made from cotton and polyester. Many of her lingerie designs, are solid colours such as light pinks, apple greens and oranges, while others are shades such as pale metallic aquas. She of course uses blacks and whites in her sexier lingerie and bedwear. The textures used in these designs include a rough texture for the lace designs, and a smooth texture in the designs made from satin. The bed wear lingerie would have a smooth cotton texture. 3. Internal Factors: Expertise: Stella made her first jacket at age 16, on her sewing machine at home and at age 19, she became an intern for Christian Lacroix, and started building her skills working for her fathers Savile Row Tailor for a few years. She graduated from Ravensbourne College of Design and Communication, and had her first graduation collection after finishing fashion design at Central Saint Martins College of Art and Design. Her collection was modeled by friends and supermodels at the graduation runway show. Stella gained many of her expertise whilst working at French fashion house ‘Chloe’ and later gained a partnership with ‘Gucci’ where she launched her own fashion house. Facilities: In the start, Stella only had her sewing machine as a youngster, but by the age 19 she was working in a studio for Christian Lacroix, which meant she had access too much more equipment and space such as industrial sewing machines, overlockers, fabric cutters and higher quality appliances such as irons and scissors. She launched her own fashion house under her name in a joint venture with Gucci. She currently works with the NRDC(Natural Resources Defence Council), and importing fabric from mills in italy. Stella is based in Haywards Heath, UK which she works from and has people working for her. She operates in 17 freestanding stores in Paris’ Palais Royal, Barcelona’s Passeig de Gracia, Milan, Rome, Miama, Manhattan’s Soho, and LA’s West Hollywood. She currently distributes to over 50 countries in speciality shops and department stores Financial: Stella was born into the family of Beatles Bassist Paul McCartney, so she was already in a great financial situation. Her financial situation boomed when she made front page news for her graduation collection, and sold the entire collection to Tokio, a London Boutique. In 2001, the companies sales rose to 19 per cent. Stella McCartneys company;s profits increased 0. 5 per cent to ? 2. 9 million, which the companys total sales rose to ? 21 Million. As Stella McCartneys brand expands worldwide, her financial situation. Stella lives in a townhouse in West London, which she is selling for ? 2. 9 million, however it seems this price is too high, as she had to lower the price to ? 2. 5 million, because of the lack of buyers. External: Economic: Stella McCartney has taken a very strong ecological stance against the use of animal products in her fashion. Being brought up as a vegetarian, she is strongly against using leather and fur, and killing animals for the sake of fashion. Stella believes in ethical production of her materials, and she joined the Ethical Trading Initiative. She believes that in order to produce sustainable and ethical fashion, there must be an improvement in the way the textile industry manufactures fabrics. Stella teamed up with organisations like the National Resources Defense Council on its Clean by Design Program, which deals with working with people making the products, such as the textile mills. Stella doesn’t make her own fabrics, so she is limited in the organic ranges on the market. She tries to use organic fabrics and low-impact dyes, but many of the dyes dont achieve the desired result. Stella produced her own perfume, and has a strong ecological stance against testing on animals, which means she had to pair up with a company which was also not against testing on animals. Many of stellas stores are also wind powered, which also clearly represents her strong will to save the environment. Political: Through Stellas clothing, she has a strong political statement against issues like animal cruelty, slave labour and protecting the environment. Stella shows her views on these topics by using organic fabrics, not made in sweatshops, and does not use leather or any other animal products. Political relationships between European countries such an Italy remain stable which assists in her production and marketing of her Products. Political relations between the countries she has stores in are stable such as China. Social: There are many societal impacts on Stella. Her range of clothing targets people in society that believe in sustainable clothing and ethical treatment of animals and people. She targets very feminine women who enjoy luxurious items, without the guilt of knowing an animals been harmed, or the environments been damaged. She uses fake leather and fur to appeal to her target audience, and also uses natural and sustainable fabrics to further target women who share the same beliefs and ethics as her. She gives women the chance to feel good wearing her organic clothing. She also provides an alternative, as some people feel that in order to wear organic and sustainable clothing, there is only the option of baggy hemp fashion. Stella has shown that there is a way to be both stylish and sustainable and has appealed to a wide variety of young and old women. Technological: Technology has had a huge impact on Stella’s fashion career. She recently partnered up with Adidas, and has created a voluminous Run jacket that keeps you outside and training even in the harshest weather. This jacket has a built in Climaproof weather protection which acts as a barrier in storm conditions. Body temperature is optimised with increased breathability. New fabrics such Techfit are used in this outfit. Techfit is a body hugging tricot fabric with polyurethane tape that contour the body. This fabric helps to retain posture and supports muscles, making it the perfect workout outfit. New technology is also used on the shoes, such as an open-cell shock absorber, and ‘Sprintframe’ technology which is structure that allow for a lighter, stronger shoe which maintains optimum stability. The use of the internet has had a big impact on Stella’s Fashion line as she is able to globally sell products and display designs, gaining international success. Stella works with cutting edge sports performance technology in the manufacture of the adidas line. 4. Stella is often influenced by current trends in society, such as her use of pastel pinks in her Winter 2014 line. This trend has influenced her designs heavily, as the notion of girliness is apparent throughout this collection. She incorporates pastel colours, coupled with feminine flower patterns to create the look of this trend in society. The trend of ‘vintage’ in younger women has affected stella, and this trend is apparent also in the feminine flower designs that represent the vintage look. An obvious trend that is a big part of stellas collections is the use of fake leather and fur, and not testing on or using animals in anyway. The idea of having sustainable clothing that lasts is also a big trend as people become more educated on the use and manufacture of certain unsustainable fabrics and our accumulating land fills. This trend however does affect Stella’s variety of fabric she can use. In her Spring 2014 line, she uses fabrics that have leopard prints on them and look like leather, however the fabric used is a fake leather and no animals were harmed in the manufacture. Stella’s use of sustainable fabrics has also set a trend in the fashion world for other designers to start thinking about the consequences of their manufacture on the natural environment. Her perfume, is strictly no animal testing, which appeals to a wide variety of women, and further setting a trend in the perfume industry to stop testing on animals. Stella has also incorporated a historical trend in her spring 2014 line. She has been influenced by the ‘power dressing’ trend for women in the 80’s, and has created a design that is a women’s suit, will fuller shoulders and a masculine look to it to create the notion of independence. The trend of a straight dress, like a rectangle, in womens dresses in the 90’s has been an influence for some of Stella’s dress designs in her Spring 2014 line. She has combined the trend of the ‘independent business women’ by having a sharp geometrical silhouette that represents assertiveness and independence. The recent trend of using new technologically advanced fibres and fabrics has influenced Stella’s adidas range. She uses cutting edge fabrics such as lycra and spandex to give her designs high performance and high elasticity, whilst making it durable.

Friday, March 6, 2020

Using Arrest Records in Hiring essays

Using Arrest Records in Hiring essays The Supreme Court's 1966 Miranda ruling providing for the right to remain silent is now a well-known phrase thanks to American mass media and, especially, popular television police dramas. However, not nearly as well known is, that for better or worse, this right can also be extended to the workplace. The topic of this paper is to examine the legality and issues involved with regard to questioning applicants during the hiring process about their arrest and conviction records. Discrimination occurs at all levels of society involving many types of people for various reasons. In the 1960s a populist movement in the United States raised national awareness of civil rights as an issue in American society, culminating in 1964 with landmark legislation. The Civil Rights Act of 1964 dramatically altered the landscape that had permitted discrimination to occur in the United States of America upon the basis of an indiciduals race, color, religion, sex and national origin. However, landscapes do not change overnight. American society and its employers have been forced to revise their hiring, selection, promotion, and termination employment practices in order to conform to Title VII. The Equal Employment Opportunity Commission (EEOC) was created to enforce adherence to the Act by employers and promote the practice of observing Title VII provisions in the workplace. The EEOC has developed administrative guidelines which federal agencies and employers must follow to remain in compliance with Title VII. In cases where those guidelines are not followed, the EEOC may bring suit in federal court against the employer in question. One such guideline, and the topic of this paper, involves pre-employment inquiries. The EEOCs pre-employment inquiry guidelines are designed to assist employers in identifying what types of questions are permissible and which should be avoided during the pre-offer or hiring stage. For ex...

Wednesday, February 19, 2020

Dancing on the Edge of a Volcano (Title), From hiring to harassment, Article

Dancing on the Edge of a Volcano (Title), From hiring to harassment, social media can explode on employers (subtitle) - Article Example However, the data received during this kind of search might lead to a biased opinion about the candidate, and it might be better in the long run not to have all the information available, as many of that kind of data should be irrelevant for the decision making. However, if the employer sees the need to conduct social media research during the hiring process, some guidelines should be put in place. These are important to ensure maximum benefit for business. It is recommended for the research to be carried out by the HR specialists rather than any other manager or supervisor. Also, to ensure unbiased decision about a candidate it is best to have a media check after the initial interview with the individual. If social media check is conducted during the hiring process, then the same process should be applied to all the candidates, to ensure they are in equal position. And finally, if the decision about rejecting a candidate was made based on the findings of the research, the specific r eason for denial should be documented to avoid misunderstanding. Harassment. There should be policies in place that prohibit any form of harassment in the workplace. Usually, those include many possible form of harassment, excluding issues concerning social networks. It is obvious that if the employee engages in social media activity on the behalf of the employer then all the policies should apply. Issues arise on the level of personal social networking during off-work hours. There might be some posts reported to an employer or to the co-worker who might be targeted in it, therefore working relations might suffer. It seems that in this case the employer should intervene for the sake of common good; however, employee’s off-duty activity might be protected by several legal sources, such as the Constitution, work unions, stated off-duty conduct protecting statutes. Therefore, the employer should warn the employee that if personal

Tuesday, February 4, 2020

First Degree Murder Overview Essay Example | Topics and Well Written Essays - 750 words

First Degree Murder Overview - Essay Example On that point, the degree of murder entails the whether the murder was carried out directly or indirectly. On the contrary, in this particular paper we delve into the study of the first degree murder in detail for instance the factors that fuel murder among other issues. In addition to that, the subsequent section will serve to analyse the criminal laws pertaining to the first degree murder. First and foremost, first degree murder can be defined as the killing of an individual unlawfully which may be both out of will or premeditated. Apparently, most countries in the world follow the concept of felony murder. On that note, the perpetrator of the act are usually categorised as arson, burglary, kidnapping, rape and robbery. Notably, in a bid to solve the cases pertaining to the first degree murder, it is essential to study some of the key elements that serve to describe the case. Firstly, the elements are wilfulness, premeditation and deliberation. Moreover, this may differ from one country to the other. On that note, some countries may also include malice aforethought in the elements of these kinds of cases. Furthermore, in some cases the case is usually declared as a first degree murder without the need to look into the intention and deliberation of the perpetrator. In contradiction, in some state, murder cases are not usually categorised based on degrees but classify t hem based on priorities given to the case, in other words top level murder crime among other. Evidently, since intent has been named as one of the elements of first order crime, we are going to elaborate on the fact. Apparently, this is the willingness of the murderer to end another person’s life. Notably, a case is usually classified as a first degree murder case, if the perpetrator had beyond reasonable doubt intent to end the victim’s life. It is worth noting that, even if the murderer mistakenly murdered another

Monday, January 27, 2020

Google; the most popular and most exciting company

Google; the most popular and most exciting company Google Google is indubitably the most popular and most exciting company in the world today. According to its corporate website, its mission is to â€Å"organize the worlds information and make it universally accessible and useful† (Google, 2010). Google ranked first place in Fortune Magazines annual â€Å"Best Companies to Work For,† besting other top companies for two consecutive years, in 2007 and 2008. The most cited reason its performance as a top employer is because of its internal company culture. Google is the ultimate global company and is described as â€Å"high-energy, fast paced work environment† (Google, 2010). On its website, its policy of â€Å"favoring ability over experience† rings true as the employees of Google are all college degree holders at the very least. Because Google is oriented toward its â€Å"youthful† internet-savvy market, the average age of its employees is noticeably lower than most companies. The median age at Google is 3 0 years old and the gender distribution is 65% male and 35% female (Linkedin, 2010). The dress code is â€Å"casual† and laid-back because the company values ability and hard work, not appearance. Google has a very engaging company culture. Its headquarters at Google Mountain View, CA called Googleplex is designed to be have a â€Å"campus-like† feel attuned to its predominantly young college-level fresh recruits (Google, 2010). There are several facilities in Googleplex such as a cafà ©, snack rooms that are well-stocked, and a cafà ©. There is also a great degree of independence for Google engineers because of the so-called 20% program. Engineers can devote 20% of the total number of work hours on projects that truly interest them . This policy reduces the level of stress as well as promotes creative thinking. Despite being a global business, Google executives say they try to maintain a â€Å"small company feel† and treat everyone equally (Google, 2010). Dur ing lunches, everyone eats at the office cafà ©, we still maintain a small company feel. At lunchtime, almost everyone eats in the office cafà © and the environment is kept casual in order to allow Googlers to interact and share ideas with other teams. There are plenty of perks available for employees. Google have shared cubicles, laptops for everybody, bicycles/scooters for inter-office travels during meetings, massage chairs, dogs, inflatable balls and dogs. There are also assorted recreational activities and facilities such as pool tables, foosball, ping pong tables, video games, pianos, and even yoga classes. Employee groups devoted to all sorts of interests are also encouraged. Nutrition is emphasized with healthy lunches offered at the cafà ©. Company Profile Google has expanded from a two-man team in 1998. Although based in Mountain View, California, Google has over 20,000 employees offices in 57 countries all over the world (Linkedin, 2010). In the US alone, Google offices are located in almost all major cities. Google specializes in Internet-based products and services and derives most of its revenue from advertising profits via the Adwords application. It is most famous for its search engine Google, ranked by Alexa as â€Å"the Internets most visited website† (Alexa, 2009). Its products include email software Gmail, social networking tools like ORKUT and Buzz, desktop applications, web browser Google Chrome, photo editing software, Googletalk instant messaging, and the Android mobile phone (Google, 2010). Googles main competitors are the topnotch tech companies that are competing for the most innovative products to introduce to the world market: Apple, Microsoft, Amazon.com, Facebook, Twitter, Mozilla, Yahoo, Cisco, IBM, and No kia (Global Thoughtz, 2010). Recruitment at Google is famous for being a tough process. Acceptance of applications are based on interviews and college grades. There are also allegations that the company recruits only those below 30 (Logan, 2009). Candidates undergo multiple face interviews and are judged mainly on college academic performance. Google has an â€Å"unlimited sick leave policy† and requires employees to work hard only â€Å"70 percent of the time† (Google, 2010). References Alexa (2009). â€Å"Google.coms worldwide traffic rank.† Retrieved from http://www.alexa.com/siteinfo/google.com Linkedin. (2010). â€Å"Google.† Retrieved from http://www.linkedin.com/companies/google Global Thoughtz Technology (2010). â€Å"10 Toughest Competitors for Google.† Retrieved from http://technology.globalthoughtz.com/index.php/10-toughest-competitors-of-google-in-2010/ Google (2010). â€Å"The Google Culture.† Retrieved from http://www.google.com/corporate/culture.html Logan, G. (2008). â€Å"Google hiring policy is key to its success as best place to work in UK.† Retrieved from http://www.personneltoday.com/articles/2008/06/02/46091/google-hiring-policy-is-key-to-its-success-as-best-place-to-work-in-uk.html

Saturday, January 18, 2020

Implications of a performance pay system

IntroductionHuman resource and industrial relations is viewed by many scholars as themes that see the sights of thoughts that relates to employment relationships in many organizations including teaching institutions in Australia. The issue of performance in these institutions is of interest to nearly every one in the country and much has been centred on improving the results of the students that are in these institutions. Over the past few years, teachers have been under pressure to produce best results in Australia and this development has led to introducing performance/merit pay system. (Williams and Adam, 2006)There is an argument that some or all a worker’s pay is ‘contingent’ that is it only gets paid if the worker meets certain benchmarks. This means that teachers in learning institutions are required to beat specific targets in order to be compensated. The teachers will be compensated for the extra work that they have done and more specifically if their stu dents have performed best in their studies. Research indicates that the Australian teachers with superior degrees and additional years of experience are remunerated extra than those employed recently or those with low educational levels and terms of service are just a manifestation of age and persistence. This system is founded on the supposition that compensating teachers for outstanding performance would offer encouragements for enhanced student accomplishment gains in their studies. (Williams and Adam, 2006)These performance pay strategies are founded on individual instructor performance which may result to rivalry in the middle of the teachers in the learning institutions. This practice has led to every teacher the bright students when they are teaching them in order to achieve the best results and hence get bonuses associated with such outstanding performance. This means that the teacher’s cooperation which is essential in each and ever institution is threatened and actu ally in some cases shattered.This practice of performance pay in Australia has led to unions of teachers being argumentative that the assessment is prejudiced and it is not based on intended statistics. These performance pay systems often provides for additional payments to that of the teachers salaries and has led to economic complexities because more funds are required to be used for the payments.   This system of merit/performance pay has another bad implication to the teachers in that there are under enhanced strain and force to produce good results from their students in the learning institutions within Australia. This pressure in turn leads to low motivation of teachers which may affect the student’s performance in long-term when the teachers involved will feel that they have achieved enough in terms of gaining financial resources associated with student’s performance. (Hagglund and Provis 1996)The Industrial Relation perspectiveThe performance/merit pay system s in Australia has led to teachers expressing their dissatisfaction brought about by the increased pressure of trying to meet the set targets of students performance in order to be compensated. The teachers unions have had the responsibility to champion the rights of the teachers who are the members. (Blyton and Turnbull, 2004)Unitarism/pluralismFor effective collective bargaining teachers through their trade unions are expected to be united and speak in one voice. This implies that with such practice they will have a bigger advantage because their grievances can be solved with ease and with fewer complications. Channelling grievances through trade unions will give them an added advantage and they may be rewarded with payments that they will be comfortable with unlike when they just express their individual opinions to the relevant paying systems.Collectivism v individualismIndividualism is all about achieving individual goals while Collectivism can be defined as a system that asser ts the primacy of collective goals rather than individual goals. Through collectivism individuals’ requirements are viewed to be of less significance than that of the entire society. Individual privileges may be constrained if they are seen to go up against the objectives of the society. Today collectivism is practiced in Australia as socialism whereby socialism can be traced back to scholar known as Karl Marx (1818-1883).In his argument, Marx takes the view that the government or the state ought to own the way of production to guarantee a just reimbursement of workforce and to steer clear of mistreatment of the masses by a few individuals who take advantage of others for their own benefits. Socialism are of two forms; the first one being that of communism whereby its supporters supposes that socialism can only be attained through cruel revolutions and dictatorship. The second form is that of social democrats whereby its supporters seek to achieve socialism or collectivism th rough democratic means. (Hyman, 1975)Merit/performance pay system in Australia have been viewed by the teachers unions to be individual means of compensating performance and thus these unions have been seeking collectivism where all teachers are remunerated equally and depending on there competences. Collectivism in teachers performance may be achieved through the concept of collective bargaining by both the teachers unions and the employer in this case the Australian government. (Hunt and Provis, 1995)Fairness v competitivenessIn order to achieve goals in any learning institutions fairness should be practiced and unfair competition should be avoided because it may results to conflicts between the teachers in teaching fraternities in Australia. If merit pay system is encouraged in the teaching profession teachers will compete for brighter students. This implies that teachers will feel secure and be sure of more bonuses if their students are bright and can perform well in their studi es. With such system also teachers in Australia may result in competition whereby they try to outdo each other in terms of their remuneration that they get from there bonuses. This means that teachers can manipulate the results of their students in order to receive high bonuses than that of their fellow teachers.The HRM perspectiveHuman Resource Management strategy may be defined as a calculated means by which the enterprise deploy its human resources to accomplish its purpose and basic objectives under the most advantageous circumstances. This implies that the HRM strategy defines the direction in which the learning institutions in Australia intends to move and establish the framework of action through which it intends to get there due to the efficiency of the teachers. This is because the institution management and especially the Human Resource Departments believe that people are the most important assets in the institution as compared to other assets that aid in running learning institutions. (Maund, 2001)How can performance be assessed?The human resource perspectives take the view that performance can be assessed through the overall performance of the human resource and in this case the teachers in the various learning institutions. Performance can only be assessed through organizational effectiveness in learning institutions in Australia. Organization effectiveness can defined as achieving results in an organization through a well organized and coordinated series of managerial activities that comprises of planning, leading, organizing, directing, and controlling of all the resources in the organization including teachers in order to achieve desirable results.Organizational effectiveness involves number of activities including; recruiting competent, motivated and qualified teachers in order to achieve good results, good communication system in the learning institutions, unambiguous policies, decisions and regulations, a conducive environment for teaching, good management, ability to adapt to   any changes, and building a viable and strong culture and mission among others. (Sparrow and Hilltop, 1994)Therefore organization effectiveness can only be achieved through management functions; planning, which encompasses defining learning institution’s goals establishing an overall strategy for achieving those goals and developing a comprehensive hierarchy of plans to integrate and coordinate activities, organizing, which is the determination of what tasks have to be done, who does them how the tasks are to be grouped? Who reports to whom and where decisions are to be made.Controlling, this involves monitoring the teacher’s performance, leading, which involves head teachers motivating teachers, directing the activities to be done, selecting the most appropriate channels of communication and resolving any conflicts among the teachers. There are numerous ways in measuring the effectiveness of learning institutions and include; p roductivity, profits, stability, turnover, growth among others.How can differences in performance be rewarded?Rewarding differences in performance is a difficult task in learning institutions and especially in regards to teachers in Australia. It will be wise if the employees in this case the teachers are paid according to the work that they are doing. A good remuneration system that will involve paying better wages to these teachers as required in their profession plus other benefits when they have achieved the set goals. It is prudent for job evaluation to be carried out in order to reward performance.Job evaluation is all about the relative ranking of an individual job in relation to other jobs that exist within the group. This also refers to technique used in ranking of jobs in an organization. This is normally carried out on the basis of various responsibilities and duties that are assigned to the specific job or task. (Sheridan and Provis, 1998)The results of the job evaluatio n process include the job being assigned a specific range of payment.   The range normally includes a maximum pay rate that the specific job can attract and also the minimum rate of payment that can be given to a person holding such a position. Job evaluation as a management tool has been used by employers and managers for approximately more than seventy five years.This management tool has been used both in the private and in the public sector including in learning institutions. Basing on some generic factors, the value of each teaching job is well defined in the job evaluation process. When the teachers responsibilities are evaluated in terms of their results achieved then they can be rewarded with exactness and without prejudice. (Turner, 1962):Will it actually improve performance?Rewarding difference in performance through job evaluation is very important to employers and managers especially in learning institutions in Australia and actually may improve performance. The reason as to why rewarding difference in performance as a management tool never goes out of fashion is because it plays a big role in reducing teacher’s turnover rate.One of the steps involved in job evaluation is bench marking the jobs. This is done in relation to the jobs that have been evaluated before.   In this case the bench mark jobs are those that are commonly included in salary surveys found in most learning institutions. In this process the bench mark jobs of internal pay structures are related to the external structure’s existing in the labour market that is in other institutions.This greatly helps in reducing employee turnover in the various learning institutions because teachers will be satisfied with their pay. This is because job evaluation carried out will enable the learning institution’s pay grades to be at per with competitor institutions. In this case teachers will not see the need of looking for greener pastures since their pay grades will be sim ilar to what their colleagues in the same positions are paid in other learning institutions. This is really important to employers and managers because they will not be worried about losing teachers to better paying learning institutions and will also motivate the teachers to produce results. This generally plays a big role to stability in the organization. (Anderson, Provis, and Chappel, 2002)Possible disadvantages of actuality performance?There are some disadvantages associated with actuality performance and one can be that of teachers being under pressure to produce the best results in their teaching practice. Because of such pressure sometimes they feel over strained and hence they are low motivated at some level. It may also result to unfair competition between the teachers and this may lead to producing bad performance through sub standard teaching practices thus students may not gain the required knowledge and may be termed as half-baked in the job markets. (Provis, 2004)Conc lusionPerformance/merit pay can be both effective and ineffective in learning institutions in Australia. For example with such system teachers can produce the best results because they will be motivated to get bonuses from their work. On the other hand if not utilized well teachers may create an environment full of unfair competition in an effort to produce good results from their students and they may engage themselves in bad activities like leaking exams to students before the exam dates so that they can perform better. This implies that students will not have an opportunity to gain a wider knowledge but instead they will be narrowed to subjects and topics that will be included in their exams. (Provis, 1986)References:Anderson, B. Provis, C. and Chappel, S. (2002): The Recognition and Management of Emotional Labour in the Tourism Industry. Report to CRC on Sustainable Tourism, Pp 124-134Blyton, P. and Turnbull, P. (2004): The Dynamics of Employee Relations, 3rd Edition Macmillan, London Pp 32-56Hagglund, G. and C. Provis (1996): Enterprise Bargaining and Productivity Issues in South Australia, Contemporary Issues in Business and Government 2 (4), Pp 49-54Harris, R.., Provis, C., Park, R., Mason, D., Delbridge, R. and Gough, R. (2002): High Performance Manufacturing and the Learning Factory, Report to Industry Pp 78-89Hunt, I, and Provis, C (1995): The New Industrial Relations in Australia. Federation Press, Sydney Pp 67-78Hyman, R. (1975): Industrial Relations- A Marxist Introduction, Macmillan, London. Pp 67-89Maund, L. (2001): An Introduction to Human Resource Management: Theory and Practice: Palgrave, Macmillan. Pp 67-79Provis, C. (2004): Ethics and Organisational Politics, Edward Elgar Publishing, Cheltenham and Northampton. Pp 100-123Provis, C. (1997): Mediation and Conciliation in Industrial Relations- Reflections from Australia,' Labour Studies Journal 21 (4), Pp 83-99Provis, C. (1986): Comparative Wage Justice.   Journal of Industrial Relations 28 (1) Pp 26-34Salamon, M. (2000): Industrial Relations. Theory and Practice, 4th Edition, Prentice Hall, London. Pp 45-67Sheridan, K. and C. Provis (1998): Enterprise Agreements in South Australia. Progress or pretence?   International Journal of Employment Studies 6 (1), Pp 129-1140.Sparrow, P. and Hilltop, J. (1994): European Human Resource Management in Transition: New York Prentice Hall, Pp 43-78Turner, H. (1962): Trade Union Democracy in Trade Union growth, structure and policy. Allen and Unwin, London. Pp 292-294Williams, S. and Adam S (2006): Contemporary Employment Relations- A Critical Introduction, Oxford Pp 54-67